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"With respect to Kevin Rose, you should no more move your blog to Google than you should have to Geocities. Tap into social networks, use them to build your engagement, sure. But your own domain is for life. Google is not. Tomorrow, Google could close it, and while you can export your content, you cannot export all that link equity with it. Your posts will 404; that’s not engagement. That’s annoying. Being master of your own domain isn’t just a funny Seinfeld episode. It’s common sense, and it shouldn’t be forgotten the moment a new flavor of social media Kool-Aid comes along."
