“ People started tweeting that they didn’t know where the torch was headed (as it had been driven off in a bus) however I was was watching the live feed so I knew where it was going - I quickly tweeted @SFtorch, let them know what I was seeing, they then relayed that to everyone following them and BOOM all of a sudden I providing information to the protesters on the ground - shit - this is the most awesome ARG (except that its real) ever.
San Fran torch relay is a social media extravaganza! « Grumblemouse Musings