"But the dualism keeps rolling in. There are the popular books that typically critique social media from the digital dualist perspective. Besides Turkle’s Alone Together, there is Carr’s The Shallows, Morozov’s The Net Delusion, Bauerlein’s The Dumbest Generation, Keen’s The Cult of the Amateur, Siegel’s Against the Machine, Lanier’s You Are Not a Gadget, and the list goes on (we can even include the implicit argument in the 2010 blockbuster movie The Social Network). All of these argue that the problem with social media is that people are trading the rich, physical and real nature of face-to face contact for the digital, virtual and trivial quality of Facebook. The critique stems from the systematic bias to see the digital and physical as separate; often as a zero-sum tradeoff where time and energy spent on one subtracts from the other. This is digital dualism par excellence. And it is a fallacy."